{"id":4121,"date":"2023-08-01T13:24:35","date_gmt":"2023-08-01T13:24:35","guid":{"rendered":"https:\/\/domainedegraux.com\/matt-chatfield-im-too-lazy-to-farm-against-nature\/"},"modified":"2023-10-25T10:12:25","modified_gmt":"2023-10-25T10:12:25","slug":"matt-chatfield-im-too-lazy-to-farm-against-nature","status":"publish","type":"post","link":"https:\/\/domainedegraux.com\/en\/matt-chatfield-im-too-lazy-to-farm-against-nature\/","title":{"rendered":"Matt Chatfield \u2013 I\u2019m too lazy to farm against nature"},"content":{"rendered":"\nLISTEN TO THE PODCAST BY CLICKING => <a href=\"https:\/\/investinginregenerativeagriculture.com\/2022\/10\/18\/matt-chatfield\/\" target=\"_blank\" rel=\"noopener\">HERE<\/a><br\/><br\/>\n\n<p class=\"wp-block-paragraph\">Matt is potentially the laziest farmer in the UK! With him we go deep into why conventional farming in the UK has failed and is failing and what can be done differently, why animal impact is crucial and how you can build a very successful business by farming with nature, while looking very carefully at margins, costs, input and most importantly creating a guaranteed market.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Guaranteed market is key<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Matt started finding his market and distribution channels through his local butcher. He went up to London and started to build a market by approaching chefs and a generation of chefs found exactly what they wanted: high- protein animals that have no fat.<\/p>\n\n<p class=\"wp-block-paragraph\"><em><strong>\u2018I don\u2019t know how it happened [\u2026] I suppose instinct, really?\u2019 \u2013 Matt Chatfield<\/strong><\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><em><strong>\u2018So, I decided that I needed to get a guaranteed market for what I was going to produce [\u2026] I\u2019m never gonna let someone else dictate my price.\u2019 \u2013 Matt Chatfield<\/strong><\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><em><strong>\u2018It was the same thing for my granddad, suddenly the supermarkets came and they wanted really high protein animals that have no fat because that\u2019s how they can make money. So suddenly we had all these beautiful native breeds of animals live in North Devon\u2026\u2019 \u2013 Matt Chatfield<\/strong><\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>If you farm for nature, flavour looks after itself<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Matt\u2019s job is to try and make sheep as relaxed as possible and to get them eating incredible stuff. He\u2019s got 150 plants in that wood and shows us what can happen if you add ruminants to ancient woodland.<\/p>\n\n<p class=\"wp-block-paragraph\"><em><strong>\u2018All the flavour is in the meat already because they\u2019ve done all their walking. What I\u2019m now trying to do is get incredible flavour on that fat [\u2026] I want animals as thin as I can get, then I can add totally new fat. And when you try to age, that fat permeates into the meat, so it\u2019s so important\u2019 \u2013 Matt Chatfield<\/strong><\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><em><strong>\u2018I would say every single plant in that wood is communicating underneath the soil with a mycelial network [\u2026] If you\u2019ve got a whole mycelial network and the whole wood has been that for at least 300 years the stuff is extracting\u2026 you can see the vibrancy of plants, you can see when a plant is firing, it just is luminescence, just bright green and everything in my wood, all the time, is bright green.\u2019 \u2013 Matt Chatfield<\/strong><\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Focus on the ex-vegans as your target market<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">When vegans visit the farm, they have a positive reaction. According to Matt there isn\u2019t really a hard argument behind that. Ex vegans form the fastest growing market in the UK. They\u2019re realizing that you need animal fats of some sort in your diet and, at the same time, they\u2019re looking for ethical systems.<\/p>\n\n<p class=\"wp-block-paragraph\"><em><strong>\u2018I talked to vegans and environmentalists [\u2026] I think I\u2019ve probably come up with a farming system that can answer those questions.\u2019 \u2013 Matt Chatfield<\/strong><\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><em><strong>\u2018At any one time, 1% to 2% of the population is vegan, [\u2026] the research shows that 84% of vegans give up after one year. So, the population in the UK is six 60 million, it\u2019s probably 1 million vegans at any one time, a year later, 840,000 of those will be actually ex-vegans [\u2026] I think those people are wonderful, they obviously care about the planet, they do care about sentient beings.\u2019 \u2013 Matt Chatfield<\/strong><\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><strong><em>\u2018I literally kill 20 sentient beings by acre per year, I farm 20 sheep per acre, per year. So I farm about 600 sheep on about 30 acres of pasture [\u2026] but if I grow veg, I\u2019m gonna have to pay that field and when I pay that, I\u2019m probably going to kill 10,000 sentient beings, I\u2019m going to kill shrews [\u2026] if you already grow potatoes, for at least three or four years, hardly anything is going to live on that field. So not only am I killing everything to start with, I\u2019m ruining the ecosystem for the rest of it. But if I just keep on killing my 20 sentient beings, and I\u2019m giving them a good retirement, then I\u2019ve created an ecosystem for literally 10s of 1000s of sentient beings, so they don\u2019t really come and debate me now.\u2019- Matt Chatfield<\/em><\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Animals allow you to make money from your inputs<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">How do you grow as much food for people without all the inputs or make money from the inputs, which is the ruminant or the pig? Such a mental flip is needed and still many people will probably say that that can\u2019t be true. Systems with less input or even zero and with really good output and margins are viable.<\/p>\n\n<p class=\"wp-block-paragraph\"><em><strong>\u2018I looked at how many pigs he was producing from his land. At the moment, we\u2019ve got 9 million pigs in factories. If 20% of arable farmers in the UK, did what he did and used pigs as part of their rotation, then those 9 million pigs could be taken from factories and go on land. And then I think in time, you\u2019re going to realize that because he\u2019s not paying for chemicals, pigs are his chemical, they\u2019re his fertilizer, he\u2019s actually making money from his input.\u2019 \u2013 Matt Chatfield<\/strong><\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u2018<em>I know that, I can guarantee that I can make an income from my sheet. I\u2019ve only just scratched the surface of where I can take this. But I then also think I\u2019ll introduce cows into my system, and I think I\u2019ll introduce chickens, and what I really want to move towards is like multi-storage grown, that\u2019s where we can produce huge amounts of food.\u2019 \u2013 Matt Chatfield<\/em><\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Start trusting what farmers say and see. Nobody understands their land better<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Journalists need to start thinking critically, or we should ignore mainstream media and listen to farmers more. Farmers are capable of changing things incredibly quickly if they need to.<\/p>\n\n<p class=\"wp-block-paragraph\"><em><strong>\u2018We need to trust the judgment of what farmers are seeing with their own eyes [\u2026] But you need to start realizing that all we actually want to do is feed people and actually earn enough money to live, we don\u2019t actually want to destroy the planet. Start working with us and trust us because\u2026 I sit there probably four or five hours a day just watching my land and walking, no one knows that better than I do. I know what\u2019s going on. So, start trusting what farmers are saying.\u2019 \u2013 Matt Chatfield<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LISTEN TO THE PODCAST BY CLICKING => HERE Matt is potentially the laziest farmer in the UK! With him we go deep into why conventional farming in the UK has failed and is failing and what can be done differently, why animal impact is crucial and how you can build a very successful business by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-4121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Matt Chatfield \u2013 I\u2019m too lazy to farm against nature - Domaine de Graux<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/domainedegraux.com\/en\/matt-chatfield-im-too-lazy-to-farm-against-nature\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matt Chatfield \u2013 I\u2019m too lazy to farm against nature - Domaine de Graux\" \/>\n<meta property=\"og:description\" content=\"LISTEN TO THE PODCAST BY CLICKING =&gt; HERE Matt is potentially the laziest farmer in the UK! 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